Agency62′s photographer David Wee has been assigned by Shanghai-based creative agency Leagas Delaney (www.leagasdelaney.cn) to shoot the launch campaign for European consumer electronics retail-giant Media Markt, which opened its first China store in Shanghai in October 2010. The shots were partly taken in our photo studios, and partly on location at Media Markt’s store on Huaihai Road. These shots became quite known through-out Shanghai due to MediaMarkt’s massive light box campaign.
Have a look at three of the campaign shots below..
Jacob Johansen, Managing Partner of Leagas Delaney Shanghai, about the camaign: “It is rather unusual for a retailer to use social taboos in a edgy context. By combining local insights with the unique international voice of Media Markt, this campaign is a smart combination of hilarious visuals and insightful headlines”. Read more about the entire campaign and check out some images from the actual launch night on Leagas Delaney’s blog.
Production team
Photographer: David Wee (Agency62)
Creative Agency: Leagas Delaney
Producer: David Zhang (Agency62)
Retoucher: LJ (Agency62)